As a business owner or marketer, you probably have come across the term "SEO" through hearing, reading, or discussing anything about websites or e-commerce stores. However, the term is often shrouded with misinformation from misleading online guides. At BrandingTouch Marketing, we have practiced SEO and SEM since 2005, when Google purchased Urchin Software and renamed it AdWords, and here is what we know today.
SEO is a marketing practice with a keen focus on growing visibility in organic (non-paid) search engine results. Contrary to what most people think, itis not enough to cleverly scatter popular keywords over your web pages - SEO is much more than that. It encapsulates technical coding, user experience management, and traffic flow, all aimed at increasing search engine awareness and comprehension, driving traffic, and boosting rankings on search engine result pages (SERPs). This discipline is instituted on a variety of aspects, including content on your website pages, how other sites link to your website (backlinking and referrals), as well as website design. However, SEO is not limited to making your website search-friendly for the artificial intelligence of the many search engines' web bots, it also requires you to make the site user-friendly for your customers.
Stemming from our extensive experience in helping businesses achieve favorable search engine rankings and market penetration, we can attest that all these aspects go hand in hand.
Research shows that a majority of web traffic originates from commercial search engines; i.e., Google, Yahoo, and Bing. Although other channels such as social media can increase site traffic, search engines still constitute the primary method of navigation for most internet users. This holds true for all websites regardless of their offering: content, products, services, information, or anything else.
Search engines have the upside of providing targeted traffic i.e. people specifically looking for what you are offering. They offer a free and easier way to drive targeted traffic. By optimizing your site for search engines, it allows them to find you, add your content to their databases, and, consequently, drive traffic to your site. One key factor that makes this possible is search queries. These are words and phrases typed by users into search engines. Search engine targeted traffic is extremely crucial and has the potential to make or break your success. It has the ability to provide publicity, exposure, and revenue like no other marketing channel can. SEO has provided exceptional rates of return on investments in comparison to other forms of promotion and marketing.
Search engines use intricate machine learning to search the web, but they, too, need some help. Even though the best search engines are always working to improve their search results, they have a limit on how much they can achieve from their end. To optimize your rankings, you need to align your site to match the search engine algorithm, which is the "magic formula" that search engines use to determine a website's ranking. In essence, you are giving the search engine precisely what it is looking for as it determines what it should display when a user searches for products, services, and/or content. SEO makes your content look attractive not only to search engines so that they will deliver your content more frequently to users but also to users, who are then more likely to engage with your brand.
With the online space growing ever-so-competitive, businesses that perform SEO earn a better positioning in SERPs, thereby gaining a competitive edge over their competition. At BrandingTouch, we apply our experience and expertise to help you with all matters related to SEO. From technical SEO Audit, Position Tracking, Semantic Core Collection, Solutions to help you gain more traffic, Backlinks audit and analytics, as well as Competitive Intelligence.
We will also create informative, live dashboards and insightful reports that help you and your team track the effectiveness of your campaigns in real time. Contact us today to learn more.